Driven from Within

Awesome book of the mighty MJ, perfect to my 23 collection.

***I have had the pleasure of being around Michael Jordan at various golf tournaments over the last several years, and while I do not pretend to "know" him, my perception of him coincides with the people who were featured in the book and who have known him for 20 years or more. Therefore, I found the information in the book quite authentic. ***One of the reviewers of this book said it reads more like an advertisement for Brand Jordan. I found the process related to the development of the brand and the coinciding events in Jordan's life to be revealing and a good read. Furthermore, I hope more people are aware of Brand Jordan, because printed on each shoe box and on each cardboard tag on Brand Jordan items is the message, "a portion of the proceeds from the purchase of Jordan products support educational initiatives." The Jordan Fundamental Education Grant program awards $2500 grants to teachers in impoverished schools. Buy Brand Jordan and you are supporting education. ***Despite how much one might think he/she knows about Michael Jordan, there were several new stories and accurate insights about stories we all have heard about. This is a beautifully done book; for those who read "For the Love of the Game," this book is laid out in a similar way but on a smaller scale. Original artwork, great photographs, and two well-placed pictorial fold outs, make this a unique book to look at. However, the insights of the people close to Michael Jordan regarding events in his life, and his perceptions of the same events, make the format of the book an interesting and enjoyable read.

The content is captivating and the condition of the book is okay.

This Jordan book is more about the evolution of his sneaker brand than about MJ. So if you're looking for a biography or something like that, this is probably not the right book for you (although you do learn about the person Michael Jordan too). If you're into sneakers and a MJ fan then this is a great book. It also contains some great pictures and artwork!

This book focused very much on morals much like one would see in fables or tales of the values of determination, passion, etc. If you are a person who loves the more spiritual side of life then this book may appeal to you. It also shows a lot on where mental toughness gets you as well as some of Michael Jordan's day-to-day schedule of staying in top shape for his games. I especially liked how he talked about days where he didn't feel like doing much, and how he daily looked for something to keep himself motivated. Finally, he has interesting parents and Michael- just like his mother and father is an extremely intense personality, and the most competitive one around!

What s up with the shoes!?? They r nice and symbolic and all but c mon.. Didnt expect that at all.. And a bit more of criticizm would be nice, we all know he was and is greate, no question about that.. But it s ok book, amazon service even better, fast..

Very good

No matter how you look at it. As the other reviewers also say, "Brand Jordan". But you know that if they were in the same position as MJ, they would do exactly the same. Maybe not to the precise point...but close enough. Yes, this book has his branding, his shoes, how it all came to path. I kind of liked the "production" of how his shoe designer(s) were thinking. But then again I come from the same design type industry. My two cents is...you can see what makes this person one of the great ones in our time. Why he's driven. If you read between the lines, you might get some motivation. You might get some positive things. But the choice is yours. Closed minded? or Open minded? Bottom line, we all need something positive inside. Be water, my friend.

Driven From Within is a motivational, inspiring, and educational read that offers a compelling insight into Michael Jordan’s mindset, journey, and legacy. The book strikes a great balance in length, covering the most important aspects of Jordan’s life without dragging or feeling superficial. It provides valuable lessons on work ethic, focus, and inner drive, making it just as relevant for personal development as it is for fans of basketball or sports in general. Some may argue that framing Jordan’s life around his shoe brand could feel overly commercial, but I actually found this to be one of the book’s strengths. It’s done in a clever and telling way, using the brand as a lens to illustrate key chapters of his life, mindset, and impact—both on and off the court. Overall, Driven From Within is an excellent read with no obvious downsides. It’s a well-crafted reflection on what it means to be truly driven, and it offers lessons that extend far beyond sport or branding.

La personalidad deportiva de Michael Jordan reflejada en el ambiente de trabajo. Cómo esto tuvo que ver con el éxito de su marca.

Too much time spent on commercial approach of MJ

Very interesting stories about his life, his enviroment and his development from a boy from Laney High to a global icon. Many pictures and stories that give an insight of MJs way to become a hardworking leader on and off the court.

Très bon livre pour les fan de Jordan. Il traite essentiellement du design des chaussures de la marque. On en apprend plus sur ses relations avec Nike.