Fashion 2.0: Blogging Your Way to The Front Row- The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career, Vol. 1

If you are serious about blogging as a long term hobby or career and you want to know all the in's and out's then this is the book for you! I've bought and read over a dozen blogging books before and nothing was as informative and well written as this one. It is concise and to the point. Really, I could have skipped all those other books and just read this one. It thoroughly explains topics like credibility, legal jargon, connecting with brands, creating readership, managing social networks, building buzz about your blog, advertising, creating a rate card, getting into fashion week, what topics to write about, etc. I think this book is far better than the others I've read because; 1. It is short and to the point which keeps your interest 2. It is arranged very well with a lot of helpful category headings so you can quickly reference sections 3. She covers monetary topics that no other book I have seen covers AND she covers them very well 4. She writes under the assumption that you already know how to use the internet and have some understanding of blogging and social networks, which if you are interested in blogging you probably do. So many other books are glorified tutorials on how to use the internet. It is as if they are written for people who have never even turned on a computer before. I don't need to read 100+ pages walking me through in painful detail how to create a blog on BlogSpot, it is self explanatory. Yuli knows her audience, accurately assumes most of their backgrounds with tech and the internet, and does not speak down to them. 5. It helps you create a blogging plan you can feel confident about and stick to it. In short, if you are getting a book on blogging, want to spruce up your current blog, or make blogging a profitable use of your time get this book! You can skip the rest.

This book contains useful information for any blogger who wants to earn a living with a for-profit blog or website. The most valuable information is about how to select and work with clients for your target niche. This includes definitions; for example, sponsored content versus paid ads. You will get good ideas about how to set prices and when your readership is large enough to seek out retailers with which you'd like to work. There also is specific information about navigating the world of New York City fashion insiders. There are some spelling and grammar errors, but not too many to be a problem. The reason I have rated this four stars is the price. I suspect I could have ferreted out a good deal of this information for free, but I chose to get it in the effectively organized format of this book. You will have to judge for yourself whether my cavil over price is warranted.

This is a great book if you want to turn your fashion website into a business. I bought this book as I'm determined to make my website 40plusstyle.com a success. This book gives you a lot of ideas on how to do just that. It gives you a lot of tips on how you can create a website that both readers AND advertisers like, how to approach your website as a business from the start, how to build relationships with influencers and PR agencies and how to monetize your site. It's written in a very conversational style which makes it a very easy read as well. Highly recommended!

I bought this book over two years ago when I first began my fashion blog and it was the perfect guide to launching and sustaining my blog. I launched my blog and a year later I was sitting second row at New York Fashion Week! The book is organized masterfully with an easy to reference Table of Contents. The author covers topics such as planning, content, relationships, and revenue in depth and interesting prose. This book gave me a head start as a fashion blogger and I would highly recommend it to anyone who is considering starting their own blog or who is looking to improve their blog.

I write business manuals and teach others how to turn hobbies into businesses, so this book is right up my alley. I purchased it as a gift for a young woman who has a fashion blog but doesn't know how to make money from it. The book is well laid out, concisely written, and appears to cover every relevant aspect of fashion blogging. The author provides solid, practical, down-to-earth advice, while remaining upbeat and inspirational. I would definitely recommend this book to any fashion blogger, of any age. Much of the information applies to other types of blogs as well.

It’s not a bad book for absolute beginners. As a more experienced blogger I found the tips on expanding helpful. A lot of this information is available for free if you look hard enough though.

This book has great information about fashion and style blogging, but it will probably be of most help to the people who seriously want to 1) Make money from blogging (Not just make money; have the blog be the job) 2) are new-ish to blogging and 3) live near/ are a part of/ desire to be a part of the Fashion Industry as it exists with runways and magazines. Still, the author definitely knows what she is talking about and also includes several interviews from other fashion bloggers that are insightful too. There are many books about blogging, but not many about fashion or style blogging specifically and I think it is a unique niche in some ways that different blogging tactics are required. Therefore, for fashion or style bloggers, this is probably worth a read.

I've recommended this book to every blogger that I know. The fun and frustrating thing about blogging is that there is always something new to learn. It's frustrating, because there are so many changes and we have to keep up with analytics, Facebook, Google and more. It's fun, because of books like this one. Someone I respect recommended this book to me and I devoured it. Twice. I love reading a new take on blogging from a professional. Although there were many things that I knew, it was great to revisit the advice AND see it from a different point of view. I walked away from this book with a lot of new methods that I put into place immediately. I have a better understand of how PR professionals work and how to best view my blog as a business. And the best part are the examples - Yuli Ziv interviewed professional bloggers so it wasn't just her words; it was a community of bloggers sharing their best advice. The examples are based in the fashion blogging niche, but all can be adapted to anyone's niche. I highly recommend this book to anyone who sees their blog as more than a hobby (or would like to). Get your highlighter. Kimberly Gauthier, Keep the Tail Wagging

Todo lo que necesitas saber si te mueves en el mundo de los Blogs y Social Media. Lo compre hace ya 3 años y aun puedes rescatar consejos útiles.

Fantastic!!! All you need to know is right in here. The author has left nothing out. An informative And interesting book! Very motivating!

wow. this book is so helpful HOWEVER you need followers to be able to do half the stuff in the book. It gave me some great knowledge on how to make money and how to make it bigger but for a beginner to blogger with a very very very very small following at the moment I will not be able to put it to use untill I have gain atlest another 2,000 followers!

I purchased this book not knowing anything about it but hoping for the best. I was so impressed by the quality and detail of the information which was presented in an easy to follow (and implement) kind of way. Whether you're a current or aspiring blogger in the fashion/beauty/lifestyle space, I HIGHLY recommend reading this now if you're serious about turning your blog into a successful business.

wieder in Englisch, aber es scheint mir, das oft gute Bücher aus dem Englischsprachigen kommen. Ich kann nur sagen, ich bin begeistert. Soviele Tipps, Übungen, Fragen. Hätte ich nicht damit gerechnet. Sollte sich jemand damit befassen wollen seinen Blog zu pushen oder vielleicht einen erfolgreichen Blog aufzubauen, dann sollte man dieses Buch vorher lesen. Es kommen nicht nur Tipps von Yuli Ziv (die mehrerer erfolgreiche Blogs schreibt) sondern auch von anderen Bloggern. Ausserdem ist sich Yuli auch nicht zu schade davon zu erzählen, dass es harte Arbeit war und sie auch viele ihrer Ersparnisse opfern musste bevor sie ihren ersten Blog zum Laufen brachte. Und genau von diesen Erfahrungen kann man lernen und es dadurch nur besser machen!